User Experience — Strategic Designer — Creative Leader — Visual Communicator —
With over a decade of experience in design and visual communication, I am a strategic designer passionate about bridging creativity with real-world impact. My journey has taken me from graphic design to a broader role in strategic design thinking, business strategy, and management.
User Experience — Strategic Designer — Creative Leader — Visual Communicator —
I bring a multidisciplinary approach to design, combining research, strategy, and creative execution to develop impactful solutions.
I believe design is more than aesthetics—it’s a tool for change, innovation, and storytelling. Whether it’s through branding, data visualization, UX/UI design, or motion graphics, my goal is to create meaningful, human-centric solutions that engage, inspire, and inform.
01. Education & Certifications
🎓 M.A. Strategic Design & Management – Birmingham City University
🎓 Business Perspectives for Creative Leaders – Yale School of Management
🎓 B.A. Graphic Design & Visual Communication – Central Saint Martins (UAL)
🏆 IBM Enterprise Design Thinking Practitioner & Co-Creator Certification
🏆 Be There Certification – Mental Health Literacy & Wellbeing
02. Achievements & Recognition
- Designed IIASA’s most successful press release infographic, increasing media reach from 400M to 700M+.
- Increased magazine subscriptions by 22% through a full redesign and strategic outreach.
- Developed a global forest initiative, securing ethical and sustainable partnerships.
- Finalist for HRH Prince Andrew’s IDEA Award, securing £10,000 in funding for a digital innovation project.
- Featured in Apple’s App Store for contributions to HarperCollins’ “Wonders of Life” app.
Strategic Design & Research
Great design starts with a deep understanding of people, systems, and challenges. I integrate design thinking, research methodologies, and strategic frameworks to create solutions that are both functional and forward-thinking.
Design Thinking & Research Methods
Design Thinking & Research Methods – Trained in IBM Enterprise Design Thinking, applying ideation, prototyping, and storytelling techniques.
Human-Centered & Systems Thinking
Using research-driven insights to address complex challenges through strategic, user-focused design.
Cross-Disciplinary Collaboration
Bringing together stakeholders, researchers, and creatives to drive innovation and clarity.
Branding & Visual Communication
A brand is more than just a logo—it’s an experience. I develop cohesive visual identities that communicate meaning, purpose, and personality, ensuring brands resonate with their audience.
Brand Identity
Crafting cohesive brand identities that shape perception and ensure a consistent, recognisable presence.
Editorial & Print Design
Designing engaging, high-impact print materials, from publications to product packaging.
Data Visualisation & Infographics
Transforming complex research into accessible, visually compelling narratives.
Digital & Interactive Design
In a digital-first world, user experience is everything. I create intuitive, accessible, and visually engaging digital products that connect with audiences and enhance usability.
User Experience & Interface Design
Designing intuitive, user-centered interfaces that enhance engagement.
Web & Digital Platforms
Developing web experiences, MVP applications, and interactive presentations.
Motion & Animation
Using dynamic storytelling to bring ideas to life through motion graphics and animation.
Creative Leadership & Project Management
Effective design goes beyond execution—it requires strategy, collaboration, and leadership. I work with teams to align vision, process, and outcomes, ensuring projects are delivered with precision and impact.
Facilitating Workshops & Collaboration
Leading design sprints, stakeholder workshops, and creative brainstorming sessions.
Project & Design Management
Aligning timelines, budgets, and cross-functional teams to ensure seamless execution.
Let's Shape the
Future Together
Let's collaborate to transform your ideas into remarkable digital experiences that captivate and inspire.