This proposal focuses on enhancing Apple’s in-store experience by improving wayfinding and customer-specialist interactions. Aligned with Apple’s values of simplicity and innovation, it aims to boost customer satisfaction, highlight product identity, and promote environmental responsibility, reinforcing Apple’s position as a premium, community-driven brand.

Exploring the benefits, challenges and opportunities of design thinking in research dissemination to increase engagement for stakeholders and audiences, potentially transforming research findings into accessible, user-focused, innovative design solutions.

This exploration delves into the unique ways neurodiverse individuals—those with conditions such as Autism Spectrum Disorder (ASD), Attention Deficit Hyperactivity Disorder (ADHD), Dyslexia and Obsessive Compulsive Disorder (OCD)—approach and execute creative tasks.